2018 NASPA Annual Conference

Catering to Gen Z: How Mobile Can Reshape and Personalize the Student Experience at Large Institutions

Generation Z is a mobile-first generation challenging traditional methods of engagement while creating an opportunity to redesign today's student experience. This session will highlight how San Jose State University, Youngstown University, and McGill University's mobile strategy has reshaped the student experience by personalizing the campus for each diverse student. The tailored experience includes unifying campus resources and conducting real time assessment while increasing a student's sense of belonging to the campus community.


Monday, March 5
2:30 pm to 3:20 pm


118 C
Pennsylvania Convention Center

Presented by

Sonja Daniels, Associate Vice President, Campus Life, San Jose State University
Eddie Howard, Associate Vice President for Student Experience, Youngstown State University
Jonathan Nordland, Academic Planning Officer, Office of Student Life and Learning, McGill University